FIR LIve #16: The effectiveness of email marketing

FIR LIve #16: The effectiveness of email marketing

by Archive
0 0 10 years ago
One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.

In this episode of FIR Live, we’ll ... See More

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